Capel Unveils Custom Rug Program

January 16, 2012  by in UnCategorized   

By Home Furnishings Business in Rugs on January 17, 2012

Capel Rugs is launching a new custom design program at the winter home furnishings markets in Atlanta and Las Vegas.

"Chenille Creations" is a custom-made rug program that lets designers and distributors choose a base, accent and border from more than 18 designer colors of plush, ultra-soft cotton chenille. In addition to choosing the color combinations, customers also select from more than 24 standard shapes and sizes or specify custom dimensions, creating infinite design possibilities.

Handcrafted in the United States, Capel's Chenille Creations rugs feature distinct patterns that are reversible for twice the wear.

At the winter markets, Capel also will add new collections to its successful licensing programs with Biltmore For Your Home and Williamsburg.

"We're excited to bring these new collections to the marketplace," said Troy, N.C.-based Capel's vice president of product and creative director, Tami Watras. "From cozy and soft with Chenille Creations to fresh and crisp with Arabella, they are right on trend with the decor of today's homes."

"The response to our latest introductions from our retail partners has been tremendous," added Capel Rugs Vice President of Sales Allen Robertson. "We are looking forward to continuing that success and helping our retailers grow their rug business throughout the winter with these additions."

At the Jan. 30-Feb. 3 Las Vegas Furniture Market, Capel shows in World Market Center, space A226.