Target to Roll Out Rotating Specialty Shops

January 13, 2012  by in UnCategorized   

By Aggregated Content in Furniture Retailing on January 14, 2012 from http://www.indystar.com/apps/pbcs.dll/article?AID=2012201140355

NEW YORK -- Target is teaming up with specialty shops to offer limited-edition merchandise, from dog biscuits to platform shoes, as it attempts to further distinguish itself from rivals.

The company also confirmed reports that it will test expanded displays of Apple products in 25 stores.

Target became a discount-store darling when it began offering stylish clothes and trendy decor under the same roof with toothpaste and cereal. Yet sales growth has been uneven, with rivals copying its 12-year-old formula of partnering with designers. Target's latest strategy ups the stakes.

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