Leggett & Platt Plans Vegas Sweepstakes

January 12, 2012  by in UnCategorized   

By Home Furnishings Business in Las Vegas on January 13, 2012

Leggett & Platt Consumer Products Group has announced its "The Timing Is Right" to be held at the Jan. 30-Feb. 1 Las Vegas Furniture Market.

At the company€™s showroom at the Las Vegas World Market Center, B-1326, Leggett & Platt will offer retail buyers a chance to take home a Rolex watch and more.

Leggett & Platt is introducing new products to pique consumer interest in a sluggish economy, and buyers who participate in "The Timing Is Right" Sweepstakes will find out how Leggett & Platt CPG can help jumpstart their selling in 2012.

"With consumers still cautious on discretionary spending, retailers are going to want and need the most enticing products on hand," said Herman Tam, vice president of marketing for Leggett & Platt Consumer Products Group. "We at CPG want to help retailers stimulate consumer demand. Visitors to our Las Vegas showroom will be reminded of our quality, and pleasantly surprised by the number of new, innovative designs we have to offer them."

The company will feature a number of new products, including the all-new Leggett & Platt Prestige premium bed frame and the Leggett & Platt Brisa Gel memory foam pillow, as well as a number of new ornamental beds and a stylish new line of power foundations. In addition to viewing the new product lines, visitors to the CPG showroom will have the opportunity to walk away with a variety of prizes.

Visitors to the CPG showroom who participate in the sweepstakes will play slot machines, which will award a variety of prizes, including free floor samples of select new products, Amazon.com gift cards, Starbucks Cards and up to 20 percent off the cost of a purchase made while at Market. One lucky player will win a Rolex watch.

In addition to the prizes, CPG will offer a Market special on a bed from its Leggett & Platt Fashion Bed brand. Only at Market, retailers can purchase the Montclair Bed for $99. The Montclair Bed is a metal ornamental headboard and footboard in transitional style with a Cream finish. The bed is available in full and queen for $99 and $129 for king.