BSC Taps Marcus Thomas for PR

January 9, 2012  by in UnCategorized   

By Home Furnishings Business in Bedding on January 10, 2012

The Better Sleep Council, the consumer research and education arm of the International Sleep Products Association, has named Marcus Thomas, Cleveland, as its public relations and marketing agency of record.

The BSC sought a partner for strategic development, public relations, and social and digital media advertising, and its search included six other undisclosed participants. Work breaking this month will aim to bring the mattress to consumers' top of mind as a vehicle for achieving better sleep.

"As a trade association, we have two sets of priorities," said Karin Mahoney, director of communications for the Better Sleep Council. "The first is to educate consumers about the impor tance of a high-quality mattress in achieving restful sleep. The second is to demonstrate to our members that our work is providing the value they demand from our group. We were impressed not just with Marcus Thomas' creative direction, but with their explicit, targeted goals and measurable outcomes."

"To us, the Sleep Council represents a fascinating creative challenge" said Marcus Thomas Senior Vice President and Director of Public Relations Todd Morgano. "We're promoting a solution, not a brand, and we have to make that solution resonate in a cluttered space. Our competition is anything you might turn to for a good night's rest, from pharmaceuticals to exercise to aromatherapy."