Magniflex Promotes Marescotti, Opens Vegas Showroom

January 3, 2012  by in UnCategorized   

By Home Furnishings Business in Mattresses on January 4, 2012

Italian mattress manufacturer Magniflex has promoted Stefano Marescotti to North American sales director.

He is responsible for the growth and development of the business in Canada, U.S., and other regions on the continent.

Marescotti joined Magniflex in 2010 as development manager, facilitating training, customer service and support between the United States and Italy. He was responsible for providing strategic counsel to the company and its retail partners, including business plan and sales strategy development.

"Stefano has a tremendous understanding of the mattress business at the retail level," said Magniflex Global Sales Director Marco Magni. "He has played an important role with many of our North American customers in helping them better merchandise and sell our line. Stefano has relocated to the United States where he will be able to devote his full attention to our North American customers."

Marescotti has more than 15 years experience in retail, wholesale, production and customer relations in the Western European and U.S. markets.  Previously, he spent three years with Sleepy's as a district sales leader. Prior to Sleepy's, Marescotti worked in publishing for 16 years.

"As our North American presence continues to grow, we felt it was important to strengthen our operations," Magni said. "Stefano's promotion and relocation, as well as our new Las Vegas showroom, product innovations, and improvements to our marketing and point-of-purchase materials, are just some of the investments Magniflex is making to support our clients here."

Magniflex will open its first free-standing showroom at the Jan. 30-Feb. 3 Las Vegas Furniture Market. The new 2,000-square-foot space, C1552 in World Market Center, will allow Magniflex a more open and spacious presentation of product as the company continues to grow their North American business.

"Over the last several years we have shown in a shared space," Magni said. "This move to a new, large showroom enables us to highlight the full breadth of our mattress and top-of-bed offerings while taking advantage of the heavy foot traffic in this dynamic area. Finally having a permanent showroom also allows us to showcase our point-of-purchase and Shop-in-Shop displays, which have become a bigger part of our brand.

"This showroom, along with new product innovations, upgraded marketing and point-of-purchase materials, and a new design center in Miami are just some of the investments Magniflex is making to support our increased presence in North America."