Profit Management Promotions Names Gevertz Regional VP

December 26, 2011  by in UnCategorized   

By Home Furnishings Business in on December 27, 2011

Barry Gevertz has joined furniture sales promotion consultant Profit Management Promotions as regional sales manager for the western United States.

He will focus on expanding Doylestown, Pa.-based PMP's services in the region, where the firm has recently seen some new retail interest in its promotional services.

Gevertz, a veteran juvenile furniture retailer who began his career as a certified public accountant, will help retailers quickly analyze their current situation and develop proven strategies to increase sales and profits during challenging economic times.

"Barry's experience and location were the primary factors in bringing Barry on board so that PMP can easily expand into the western U.S.," said PMP Director of Sales & Marketing Ron Cooper. "At PMP, Barry will be working with many types of full line furniture stores along with juvenile retailers--whether large or small--that are considering a high impact sales promotion in order to achieve their ultimate goals, while using the trusted methods PMP has used over the last 28 years."

Profit Management Promotions specializes in conducting high-impact sales for furniture retailers. The firm's projects include traditional going-out-of-business sales, but an increasing number of assignments are focused on retail restructurings, which are specifically designed to keep a retailer in business.

Profit Management Promotions' California office joins regional offices in New York, New Jersey and North Carolina.