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Pure Latexbliss Adds 2nd Vegas Showroom
December 19,
2011 by in UnCategorized
By Home Furnishings Business in Bedding on December 20, 2011
Luxury mattress brand Pure Latexbliss has added a second showroom for the Jan. 30-Feb. 3 Las Vegas Furniture Market.
One showroom, World Market Center-B945, will focus solely on the latex products for which the company is known. Across the hall in WMC-B930, Pure Latexbliss will feature the Fast and Slow Response Natural Talalay Latex new Hybrid 3.0 collections.
"Last summer, we were at capacity in our showroom," said Atlanta-based Pure Latexbliss Co-Founder and CEO Kurt Ling. "Since we've experienced great success in pre-selling the Hybrid 3.0 series to select retailers, we realized we needed more space to allow us to showcase all models in this collection. By operating multiple showrooms, we can ensure we have ample floor space to give retailers the opportunity to fully experience the growing segment of our business."