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Aico Gives Away Top of Bed
December 19,
2011 by in UnCategorized 
By Home Furnishings Business in on December 20, 2011
A consumer in Texas was the winner of
Aico's drawing for a top-of-the-bed set during a give-away on the company's Facebook page.
Debbie McCalpin of Texas picked up her winnng set from
Anderson's Furniture in Frisco, Texas. Clint and Jill Anderson own the retail operation.
"We are grateful to Clint and Jill Anderson and their staff for hosting Ms. McCalpin and making her experience in choosing her Michael Amini bedding easy and exciting," said Chuck Reilly, AICOs senior vice president of sales and marketing. "It was fortuitous that our Facebook winner was in close proximity to one of our top bedding stores.
Aico had been promoting the contest on its Web site and in dealer store locations, inviting Facebook users to sign up for the chance to win a Michael Amini Distinctive Bedding set of their choosing.
In our efforts to bring the Michael Amini brand direct to consumer, we have added social media platforms, such as Facebook and Twitter, to our campaign," said Mike Yarbrough, Aico's director of creative services. "This contest via Facebook was our inaugural foray into bringing greater brand awareness to the mainstream.