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Macy's Sues Strategic Marks over Old Logos, Brands

By Aggregated Content in Legal on December 15, 2011 from http://c.moreover.com/click/here.pl?z5619844412&z=1250249030

Macy's has filed a lawsuit to prevent an Irvine company from using the names and logos of Macy€™s legacy brands.

Macy€™s (NYSE: M) filed the trademark suit against Strategic Marks LLC last week in U.S. District Court for the Northern District of California. Strategic Marks operates a website, retrodepartmentstores.com, that has a goal €œto bring back the old shopping experiences and brands you remember.€

On the site, Strategic Marks uses the names and logos of nine department stores, eight of which are owned by Macy€™s, according to the Cincinnati-based retailer€™s lawsuit.

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