Bassett Furniture Signs on in Las Vegas

December 1, 2011  by in UnCategorized   

By Home Furnishings Business in Las Vegas on December 2, 2011

Bassett Furniture Inds. has signed a multi-year lease at World Market Center Las Vegas.

The 20,000-square-foot showroom, WMC-A953 will be open for the Jan. 30-Feb. 3 Winter Las Vegas Furniture Market.

This move will position Bassett as a major exhibitor, giving retailers who attend the Las Vegas Market, particularly those west of the Mississippi, the opportunity to shop new product, purchase and conduct business with the industry leader.

"Showing in Las Vegas enables us to better serve our western dealers and our stores there, not to mention acquiring new accounts who we do not currently serve in High Point. This is a key step in our strategic plan for growth," said Robert Spilman, Jr., president and chief executive officer of Bassett Furniture Industries Inc. "The new synergy between Las Vegas and High Point presents us and our customers with an incredible opportunity to expand our business and our brand. By significantly positioning our company in both markets, Bassett will be better poised to achieve our global business objectives."

"This announcement marks the addition of yet another major exhibitor to our growing list of key resources offered at World Market Center Las Vegas," said Tom Mitchell, president of furniture for International Market Centers, parent company of World Market Center Las Vegas. "We believe this partnership with Bassett will also attract more noteworthy industry leaders to the Las Vegas Market, driving continued growth for our exhibitors and give buyers even more compelling reasons to shop this market."