Belk, Biltmore Launch Online Boutique

November 27, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on November 28, 2011

Biltmore's licensing division and retail licensing partner Belk have launched a boutique Web site for Belk's line Biltmore home furnishings and accessories.

"Experience Biltmore Every Day" allows consumers to easily shop for Belk's Biltmore branded offerings and learn more about the inspiration behind those offerings.

Customers can access the site through Belk.com. In addition to finding Belk's full range of Biltmore branded luxury products for every corner of the home, visitors are invited to learn more about the home and its founding family, the Vanderbilts, through interactive discovery. Customers can also read family stories and view family photos, all while learning about the legacy of style and hospitality that inspires each Biltmore product.

"Not only does Belk continue to design beautiful products for the Biltmore brand, they have also been consistently committed to promoting the Biltmore brand and tradition of comfort and luxury it embodies," said Tim Rosebrock, vice president and general manager of Biltmore's licensing division. "The launch of this site is an excellent addition to what has been and what will continue to be a valued partnership for Biltmore's licensing division."

"Belk and Biltmore have enjoyed an outstanding partnership and we are delighted with the continued growth and development of our Biltmore business," said Chris Eliason, vice president of product development for Belk. "Our Biltmore products have resonated with Belk customers across the South and also with our online customers at Belk.com. They love the timeless styling and updated design of the merchandise that captures the essence of the Biltmore Home experience."

Visitors to the Biltmore site on Belk.com can explore and shop three Biltmore brands: Biltmore For Your Home, Biltmore Bath and Body and Hotel by Biltmore. Biltmore For Your Home features elements of casual sophistication for the entire home. Biltmore Bath and Body offers luxury spa treatments to create a personal oasis. Hotel by Biltmore presents the shopper with premium bedding and bath ware for the most discerning tastes.

Belk, Charlotte, N.C., joined Biltmore as a licensing partner in 2005, and is now Biltmore's most in-depth partnership. Belk's Biltmore branded products include linens, fashion and basic bedding, bath and body products, bath towels, china, serveware, cookware, luggage and a wide range of holiday products.