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Magnussen Kicks Off iPad App for Reps
November 21,
2011 by in UnCategorized 
By Home Furnishings Business in Business Strategy on November 22, 2011
Case goods vendor
Magnussen Home Furnishings has rolled out its
iPad app iCatalog for its sales representatives to showcase Magnussens products and enhance sales presentations.
"We work very hard to introduce great products, and now we have an innovative way to present them to our customers," said Nathan Cressman, sr. vice president of merchandising, marketing and sales. "Our iCatalog App is going to help us showcase our products and quickly get the information to our sales representatives that they need in order to help them sell more effectively."
The apps key features include:
Showcases products. Products are bold and brilliant on the iPad screen with large, vibrant roomscenes and silhouette shot product photography. Users can easily zoom in and out on product details.
Multiple product information and views. The app allows searches by group name, number and lifestyle, provides product detail information, group views, item views, and the ability to finger swipe from group to group and item to item.
E-mailing and printing capabilities: Group views and item views can be e-mailed to the customer or printed from the app.
Create and send presentations: The app allows reps to create customized customer presentations that can then be emailed to customers or printed.
Access to presentation documents: Specific documents pertinent to presentations are also accessible within the app including brochures, corporate presentations, special program information, and promotional information
Operates anywhere: The App operates everywhere even without a Wi-Fi or 3G connection. Its local database ensures a quick interactive experience not dependent on Internet access.
We are extremely pleased to launch this app for our sales force this year. said Richard Magnussen, CEO. It is an innovative way to present our product and integrate data using the iPad. It will enhance how our sales representatives interact with their customers, allowing them to increase productivity and efficiency.