Butler Retires from Sleep Savvy

November 17, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on November 18, 2011

Sleep Savvy magazine Editor Nancy Butler will retire at the end of the year. BedTimes Editor Julie Palm will assume Butler's responsibilities at Sleep Savvy.

Butler's career spans 31 years working for the International Sleep Products Association in various capacities. She also was leather editor at Furniture Today for several years.

Butler launched Sleep Savvy magazine in 2002 to create an industry communications channel to retailers and focus on practical ideas to make it easier to sell quality bedding products. She first came to ISPA in 1973 as BedTimes editor and subsequently served as publisher and the Association€™s vice president of communications. From 1983 to 1994, she also served as director of the Better Sleep Council.

Julie Palm now is editor in chief for both Sleep Savvy and BedTimes magazines, which serve the mattress industry as forums for manufacturers, suppliers, and retailers of sleep products.  Earlier this year, Palm gave BedTimes a fresh new look and layout, and has plans for a 2012 Sleep Savvy design overhaul.

"We wish Nancy all the best in her retirement," said ISPA President Ryan Trainer. "Nancy has had a tremendous impact on ISPA, helping to shape both magazines into strong brands with a loyal and growing readership base. Moving forward, our team is excited about building on these important accomplishments and the new opportunities that await our readers and the publications."

ISPA also announced the appointment of Mary Best as managing editor. Best has been a writer and editor for more than 25 years and has extensive experience in trade journalism and magazine publishing. 

"Mary brings a wealth of experience to the ISPA publications team," Palm said  "She has a keen editor's eye, a lively writing style, as well as a passion for magazine journalism. We look forward to the contributions she will make to both Sleep Savvy and BedTimes."