Denver Mattress Co. Kicks off Holiday Campaign

November 17, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on November 18, 2011

Denver Mattress Co. has kicked off its 12th annual Operation Rest Assured campaign with The Salvation Army Intermountain Division to help those in need this holiday season.

Beginning Thanksgiving Day€”Nov. 24€”and running through Christmas, Denver Mattress will match every dollar donated to the Salvation Armies up to $150,000 in the Colorado areas of Denver, Grand Junction, Colorado Springs, and Pueblo, as well as San Angelo, Texas. Components of the campaign will include in-store signage, customized landing pages for donations, geo-targeted banner advertising, and direct contributions from Denver Mattress.

"The Salvation Army's Red Kettle Campaign started in 1881 in San Francisco as a way to raise money to provide a Christmas Dinner to the area's needy," said Lt. Colonel Daniel Starrett, the Divisional Commander of The Salvation Army Intermountain Division. "Today, the red kettles are a holiday tradition that helps make the work of The Salvation Army possible year round. The donations made to local red kettles stay in the community and help provide services to those in need. This year, the need for The Salvation Army's Red Kettle Campaign is even greater as we reach out to more families and individuals than ever before. The partnership with Denver Mattress and the Operation Rest Assured Campaign will allow us to play a large role in successfully meeting the needs of those in the community. We are grateful for Denver Mattress's continuing support."

Last year's promotions raised more than $108,000 but Denver Mattress hopes to end this year with a record $150,000.

Denver Mattress is part of The Furniture Row Cos., one of the largest, family-owned home furnishings and bedding retailers with more than 330 stores in 31 states.