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Walter E. Smithe Does 'A Christmas Story'
November 17,
2011 by in UnCategorized 
By Home Furnishings Business in Advertising on November 18, 2011
Whos the latest to ask Santa for a Red Rider air rifle? Check out the newest television commercials for retailer Walter E. Smithe, and the brothers take on "A Christmas Story".
The spots are to help promote the Chicago premier of A Christmas Story, The Musical.
In their latest television ad campaign, the Smithe brothers are reenacting three classic vignettes from one of the most beloved movies of the holiday season to support the musicals local debut.
In addition, the retailer is hosting a promotional sweepstakes for Chicagoland shoppers, giving them a chance to win tickets to see the show, as well as their own, highly-coveted leg lamp memorably featured in the film. The new ads are set to air on all major local networks beginning mid-November.
We've got the three commericals online.