Reverie to Outfit Celebrity Cruiseline

November 13, 2011  by in UnCategorized   

By Home Furnishings Business in Bedding on November 14, 2011 As part of its $140 million Solsticizing program, Celebrity Cruises is updating its Millennium Class ships with a variety of upgrades including rolling out a bedding program called eXhale in partnership with bedding supplier Reverie.

The company's Celebrity Infinity ship will be the first to have the new bedding when it comes out of remodel on Dec. 3.

The bedding line will be featured in every stateroom and features handmade quality of natural raw materials like bamboo and sustainable natural rubber. The mattresses are almost completely recyclable and biodegradable.

Celebrity's guests in Penthouse Suites, Royal Suites, Celebrity Suites and Sky Suites will enjoy a unique sleep experience. In those luxurious accommodations, complete with 24/7 butler service, Celebrity will offer a premium Reverie mattress allowing guests to customize their sleep experience. With the expert help of their butler, guests sailing in those suites will be able to have their mattress tailored to their liking, within a range of options from extra plush to extra firm, all with the goal of precisely meeting their individual comfort preferences.

Rounding out Celebrity's eXhale bedding program in each stateroom and suite will be custom-embroidered, 100 percent Egyptian cotton linens.

"We know how precious our guests' vacation time is, so we set out to ensure that every moment of their vacation offers them the opportunity to do as much or as little as they choose€”and that very well may include relaxing in bed to read a book, watch TV, or, of course, sleep," said Lisa Lutoff-Perlo, Celebrity's senior vice president of hotel operations. "We are just as committed to offering a modern luxury experience with our bedding program as we are throughout the entire ship. It's very exciting to introduce our new, premium, Reverie bedding system on a Millennium Class ship, as just one component of our vast Solsticizing program, and an appealing prelude to what guests in select suite categories will enjoy on Celebrity Reflection when she launches in Fall 2012."

"Reverie is thrilled to provide Celebrity Cruises with an exclusive mattress design for their staterooms, and the Reverie Dream customizable luxury mattress for their suite guests," said Martin Rawls-Meehan, Reverie's CEO. "We use the finest natural materials and patented technology, which we believe will enhance guests' sleep experience. Celebrity cares about offering their guests a customized experience, and Reverie's unique sleep system is a way to offer just that. Reverie is proud to be a part of Celebrity's continuous efforts to deliver modern luxury in every aspect of their guests' vacation experience."