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IHFRA, Web4Retail Partner for Social Media, Internet Program

By Home Furnishings Business in Retail Technology on November 9, 2011

The International Home Furnishings Representatives Association and Web4Retail have partnered to improve performance for retailers via Web site and social marketing.

With decades of experience in both traditional and online marketing, Web4Retail offers retailers a variety of Internet marketing solutions including Web site design and development and social media markeing, such as Facebook Pages for businesses.

"In viewing all of the research that Web4Retail has conducted, we believe they are the only provider that fully shares IHFRA's commitment to improving and preserving the independent retailer," said Kathy Parks, IHFRA's executive director.
 
"Social media is on the minds of most retailers," said Web4Retail President and CEO Denise Keniston. "Furniture retailers, especially, want their marketing efforts to include social media, and we are offering them affordable solutions."

"Staying current with what the Web can offer is important in retail today," said Web4Retail Executive Vice President Sev Ritchie. "With the continued growth of social media and the increased hours per day that a consumer spends interacting on social platforms such as Facebook and Twitter, it is essential that businesses stay current."



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