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Jerome's Furniture Unveils Private Label Bedding Line
November 8,
2011 by in UnCategorized 
By Home Furnishings Business in Bedding on November 9, 2011
San Diego-based
Jeromes Furniture has unveiled a line of five memory foam mattresses under the Jerome's Signature-PEDIC moniker.
The retailer developed bedding line features cool touch technology at a 30 percent to 40 percent savings over national brands, according to the company.
Developed by Mark Navarra, Jerome's bedding merchandiser, Jerry Navarra, chairman, and Ali Tommalieh, bedding specialist, the Jeromes team created the Signature-PEDIC line with sought-after features at Jerome's everyday low prices.
Products include a cool touch ventilation system that allows air to run freely within the mattress making it 12 times cooler than the leading provider of memory foam mattresses; a new molecular formulation that offers a faster bounce back to conform better to various body shapes; and, exceptional pricing. The line ranges from $699 to $2,299 for a queen-size mattress set with product variances to accomodate different body types, sleep styles and budgets.
Memory foam mattresses are the fastest growing category in the bedding industry, and their unique feel is really catching on, said Mark Navarra. As San Diegos largest mattress provider, we get continual feedback from customers, our sales staff, and our service department which allows us to make critical improvements that keep our designs ahead of the marketplace and more competitive.
Price points for a queen-size mattress set are listed as follows with firmness index in parentheses. The firmness scale ranges from one, the softest, to nine being the most firm: Stratus, $1299.99 (7); Serene, $1799.99 (5); and Tranquil, $2299.99 (4). The line's most economical offerings are: Premier, $699.99 (3); and Royale, $899.99 (4).
Were just plain competetive creatures, said Jerry Navarra. It feels good to work closely with our manufacturers and introduce a superior mattress line to our customers at market-beating prices. When we put our name on itthat sets the line apart. Jeromes Signature-PEDIC will be a game changer in our trade area thanks to our ability to bring the best product at the best price.
In addition to having unique products, Jeromes employs a different sales approach.
My certified bedding experts are trained to fit you to the proper mattress for your size and sleep position, Tommalieh said. Fit is more important than price. When we match you up with the correct, high quality, Jeromes Signature mattress, you just hit the bulls eye.
In addition to Jeromes Signature-PEDIC, Jeromes also markets its traditional pocketed spring mattress line under the Jeromes Signature label, and carries a variety of product lines that carry their stamp of approval including Jeromes Dreamscape Mattresses,
Serta,
Beautyrest, and
Aireloom.