BrandSource Releases Kathy Ireland Ad Spots

November 7, 2011  by in UnCategorized   

By Home Furnishings Business in Advertising on November 8, 2011

Retail merchandising group BrandSource has released the first in a series of broadcast ads featuring Kathy Ireland.

Ireland, former super model and now lifestyle designer and CEO of Kathy Ireland Worldwide, is "brand ambassador" for Brandsource, which has 4,500 member stores across North America including 3,000 branded storefronts.
 
The 30-second broadcast spots begin withIreland highlighting BrandSource's major brand selections at every day prices and is followed by a tailor-made promotional showcase for each participating member. The segments end with Ireland touting the BrandSource tag line, "For the best service, selection and value, come to the source. BrandSource."
 
The first spot is available for viewing on the BrandSource Marketing YouTube channel.

Ireland began her role as BrandSource ambassador earlier this year. The spots were created by Torus Marketing during BrandSource's annual convention in Las Vegas in August.
 
"We believe that the new advertising spots featuring Kathy will help us hit a home run with our target customer--the woman who makes final purchasing decisions for the home," said Bob Lawrence, CEO of BrandSource. "Kathy is a role model for many women, and she's been a tremendous source of support for our organization."