Williams-Sonoma Buys Rejuvenation

November 6, 2011  by in UnCategorized   

By Home Furnishings Business in Acquisition on November 7, 2011 Home furnishings retailer Williams-Sonoma (NYSE: WSM) has acquired Rejuvenation,  a producer of reproduction lighting and home hardware like door and cabinet fixtures.

The transaction price was not disclosed.

"Rejuvenation and Williams-Sonoma, Inc. share the vision of enhancing our customers' lives at home," said Laura Alber, president and CEO of Williams-Sonoma, Inc. "We are excited about the opportunity for us to grow the Rejuvenation brand by leveraging Williams-Sonoma, Inc.'s direct marketing and e-commerce capabilities with Rejuvenation's high-quality, specialty products."

Founded in 1977, Rejuvenation's product line is geared toward reproductions of products from the 1870s to the 1960s. The company sells its products through its catalog, Web site and retail stores located in Portland, Ore., Seattle, and Los Angeles.

"Rejuvenation is so pleased to now be part of the most respected home furnishings company in America," said Jim Kelly, founder of Rejuvenation. "Williams-Sonoma, Inc. will bring the resources and ingredients needed to build Rejuvenation into a full-fledged national brand. Our customers and employees will have much to gain as we expand our presence in the marketplace and extend the range of products we can offer."

Rejuvenation will join the Williams-Sonoma stable of brands including Pottery Barn, http://www.potterybarn.com West Elm, http://www.westelm.com Pottery Barn Kids http://www.potterybarnkids.com PBteen, http://www.pbteen.com Williams-Sonoma Home, http://www.williams-sonomahome.com and Williams-Sonoma. http://www.williams-sonoma.com