AmericasMart Launches Redesigned Web Site

November 3, 2011  by in UnCategorized   

By Home Furnishings Business in Internet on November 4, 2011

AmericasMart Atlanta has launched a new Web site, another step in its comprehensive digital marketing strategy.

The new site is an online resource for buyers and exhibitors with proprietary content as well as business and educational resources. It features improved navigation, dynamic content showcasing AmericasMart through video and photography, and exclusive online tools designed to optimize the Market experience for users.
   
"We have an ongoing mission to provide the ultimate Market experience for our buyers and exhibitors," said Jeffrey L. Portman Sr., president and chief operating officer of AmericasMart. "That includes advancing their businesses by providing leading resources and services. Our new Web site incorporates a wealth of innovative tools to help plan Market visits and access all the assets of the world€™s global market.

"As a business partner, buyers and exhibitors need to be able to connect with our Market center 24 hours a day, 365 days a year. We want that connection to be as easy and productive as possible. The new Web site offers options to connect from any place, any time through online and mobile access. It's another way we can create value for all our customers."

Hallmarks of the site renovation include:

Simplified, intuitive navigation allows users to access a wealth of information from anywhere on the site, while improved search capability makes it easy to quickly find specific information. Dedicated, easy access simplify exploration of product in concise, organized pages.

The all new Buyer's Resource Center is an exclusive suite of online tools designed exclusively for AmericasMart retailers to use before, during and after Markets. It includes a "First Time to Market" section for new buyers as well as access to educational presentations, industry news and trend information and the premier publication in the industry, AmericasMart Magazine.

The "MyMarket! Plan" tool helps buyers optimize their time at Market by creating a personal agenda. Buyers can book travel, add seminars and events and compile custom lists of preferred exhibitors, complete with locations.

As the world's global Market, pertinent buyer and exhibitor information is available in six languages--Spanish, French, German, Italian, Chinese and Japanese.

Users can share content from anyplace on the site with prominent links to AmericasMart's social media channels.

"The new americasmart.com is another step in fulfilling our commitment to be a proactive partner with our exhibitors and buyers," said Mike Gay, senior vice president of marketing for AmericasMart. "As our businesses grow and change, the site will continually evolve as well. It's our mission to provide first-class resources as part of an overall superior Market experience--americasmart.com supports that goal."