Bombay Has 4 New Licensing Partners

October 27, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on October 28, 2011

Furniture and home decor retailer The Bombay Company has four new licensing partnerships in multiple product categories.

Those include licenses with JLA Home, The Zrike Company, StyleCraft Home Collection and MVP Group International.
 
JLA Home will provide a line of fashion home textiles that will include bed linens, bath accessories, window treatment, decorative pillows, throws and rugs. The collection will showcase luxuriously-designed, high-quality goods in the classic Bombay style.
 
The Zrike Company, known for its branded and private label tabletop items with boutique styling, will expand its repertoire of quality dinnerware, serveware, stemware and barware labels with the addition of the Bombay-branded collection.
 
StyleCraft Home Collection will bring the Bombay Home Furnishings Collection of portable lighting, a new line of Bombay table and floor lamps, chandeliers, pendants and electric wall sconces.
 
MVP Group International will create the Bombay Home Fragrance collection, a new line of luxury candles and scented products in a variety of sizes and shapes, diffusers, potpourri, room sprays, boxed candlescapes and candle accessories.

"Establishing strong licensing partnerships is an integral part of our overall strategy for growth, and help catapult the evolution of our brand," said Wil Hollands, president of Hermes-Otto International USA and owner of the New York-based Bombay Company brand. "We sought out industry leaders in key product categories to strengthen and complement our unique designs and sourcing efforts."

Hermes-Otto International will continue to directly design, source and import furniture, decor, wall decor, seasonal, and lawn and garden product.