West Bros. Redesigns Showroom

October 20, 2011  by in UnCategorized   

By Home Furnishings Business in High Point on October 21, 2011

Solid wood, full line case goods producer West Bros. Furniture has redesigned its High Point Furniture Market showroom.

Tom Halvorsen, vice president of sales and marketing for West Bros Furniture, said a change in layout format had become necessary at the showroom, IHFC-D1144, due to product design direction and a growing business model.

"Our new product introductions the past few markets have been decidedly either today's traditional or more contemporary in style," he said. "Historically we have shown our products styles combined within our showroom. But successful introductions a year ago of traditional flavored Newbury Street, made of solid maple, and last market's Arris, decidedly contemporary in solid cherry, have allowed us to remodel our showroom and open things up and allow better focus on all the elements of our products."

Halvorsen added that the change will better allow the retailers at market to focus on similar styles more easily and showcase the two distinctively different categories more effectively.

Ontario, Canada-based West Bros. will offer two new bedroom collections for this coming market. The contemporary collection, Phase, designed by Blake Tovin, will be featured in two finishes of walnut. PHASE is another collection created by the renowned furniture designer, Blake Tovin. The second collection, Nuance, is in a traditional flavor and will be shown in solid cherry.