Crypton Introduces Home Fabrics

October 20, 2011  by in UnCategorized   

By Home Furnishings Business in Upholstery on October 21, 2011

Eco-friendly fabric maker Crypton has launched CryptonHome performance fabrics for furniture and pet beds that repel stains and liquids, and fight odor-causing bacteria.

Crypton, West Bloomfield, Mich., has leveraged its 18 years of experience in performance textiles to bring the benefits of its fabric from the contract world into the homes of consumers. Crypton's products are found in restaurants, major hotel chains, offices and hospitals throughout the world, such as McDonald's, Hilton Hotels, PNC Bank and P.F. Chang's. Consumers can experience the new CryptonHome brand via partnerships with major furniture manufacturers, on the brand's new Web site and on Facebook.
 
"As 'living clean' became more important to Americans, we watched as our fabrics and products took hold in the residential marketplace, which rapidly grew to represent 30 percent of our business," said Randy Rubin, co-founder of Crypton. "With our expansion into homes across America, households, especially those with children and pets, can live comfortably without concern for spills and stains."
 
To further expand CryptonHome's product line, the company is partnering with several furniture manufacturers to develop upholstered pieces with unparalleled durability, cleanability and long-lasting microbial protection. Those furniture companies include American Leather, Century, Comfort Designs, Frontgate, Gloster, Hancock & Moore, Henredon, Jessica Charles, Kolcraft, Lazar, Rowe, Taylor King, Thayer Coggin, and Woodard. All CryptonHome products are made in the USA, using environmentally friendly processes.
 
To support the launch of CryptonHome, Crypton developed a new logo, as well as created the tagline, "Now You Can," which signifies that consumers can now have stain, liquid and odor-causing bacteria resistant sofas and furniture that is easy-to-clean right in their own home.

CryptonHome will be exhibiting with its partners at the High Point Furniture Market.