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Morris Furniture Co. to Open New Home Center
October 20,
2011 by in UnCategorized 
By Home Furnishings Business in Furniture Retailing on October 21, 2011
Fairborn, Ohio-based
Morris Furniture Co. plans to open a 100,000-square-foot Morris Home Center in Florence, Ky., in the fall of 2012.
The home center will feature five distinct stores. Combined, the showrooms will be Northern Kentucky's largest home furnishings complex devoted to furniture, mattresses, HDTVs and gifts for the home. The store opening will add 40 to 50 new jobs to the company's current employment, and the retailer is investing about $5 million in the store.
"We are excited to bring our Morris Home Furnishings, Ashley Furniture HomeStore, Better Sleep Shop, Morris Big HDTV Store, and Morris Clearance Outlet stores to Northern Kentucky," said Larry Klaben, president and CEO of Morris Furniture. "We opened our first Morris Home Center in Cincinnati less than a year ago, and the response has been fantastic. This location will allow us bring the same one-stop shopping concept to Northern Kentucky."
Morriss Furniture was founded in Dayton, Ohio, in 1947, and currently operates 17 home furnishigns showrooms. Last year, the company opened a five-store Home Center in Springdale.
Our Morris Home Furnishings showroom will feature home furnishings for todays lifestyles," said George Hartley, COO. "Our showroom will be designed to give consumers the easiest way to shop for their furniture needs. This showroom will be organized into lifestyle environments to match the shoppers needs. Instead of manufacturer galleries that divide a showroom and duplicate styles for consumers, this concept displays furniture collections together by style. Shoppers looking for casual furniture will find all our casual furniture offerings for each room in their home displayed together."
Klaben said the stores offer consumers the ease of one-stop shopping.