Sphinx Inks Deal with IMC

October 11, 2011  by in UnCategorized   

By Home Furnishings Business in Rugs on October 12, 2011

The rug manufacturer Sphinx by Oriental Weavers inked deals with International Market Centers for a new High Point Furniture Market showroom, and renewing its World Market Center Las Vegas space.

This deal marks the first of many expected dual-market lease arrangements under International Market Centers' new corporate platform, which has brought together 11.5 million square feet of showroom space in High Point and Las Vegas under one unified organization.
 
"Both the High Point and Las Vegas markets attract customers from all across the U.S., but many of them either attend one market or the other", said Aaron Gray, marketing director of Sphinx by Oriental Weavers. "High Point is a critical national market and our new IHFC showroom gives us a premium location for our customers to shop. Many of our furniture-based customers and national accounts also make major buying decisions at the Las Vegas Market, as well as some of the furniture buying groups we sell have showrooms at World Market Center.  So it makes it convenient for them if we have a showroom there, where they are able to view the majority of our line to make buying decisions."
 
Sphinx by Oriental Weavers' new showroom at High Point's International Home Furnishings Center, IHFC-G361, has 3,700 square feet. The renewed Las Vegas Market space, B580, has 6,500 square feet.
 
"There seems to be more optimism with customers and they are updating their showroom floors with area rugs and other accessories," Gray said. "It is important that Oriental Weavers has a presence at both markets so we can make things more convenient for all customers, and accommodate their needs to make decisions."
 
IMC's portfolio includes 18 buildings including the International Home Furnishings Center, Market Square Complex (consisting of eight properties), and Showplace, Showplace West and three North Hamilton Street showroom venues in High Point, as well as the World Market Center Las Vegas campus in Nevada.