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Craftmaster Launches New Web Site
October 11,
2011 by in UnCategorized 
By Home Furnishings Business in Internet on October 12, 2011
Craftmaster Furniture has launched a new Web site with an updated format and new graphics making it more user friendly for both consumers and dealers.
"I am excited to unveil our latest version of the company's Web site which has been in the works for about six months now," said Roy Calcagne, president and CEO of Craftmaster, Taylorsville, N.C. "It is in keeping with our company's direction of offering fashionable yet affordable upholstered products with the end consumer in mind. The home page highlights our custom order capability along with our successful branded product lines of Paula Deen and Better Homes & Garden collections."
The new site features Micros D's ePiphany2 platform, which makes the draping of fabrics to frame much faster and easier to use.
We have been impressed with what Micro D has achieved on their new ePiphany2 platform," said Craftmaster IT Director James Thomson. "The updated site takes advantage of all these new features like dealer locator utilizing Google Maps, improved fabric search with over 1,000 choices, zoom functionality when customizing products and improved web analytics. This new Web site keeps Craftmaster up to date with a more dynamic and functional on line presence. Our goal continues to keep up with the changing technology and improving our customers shopping experience."
Craftmaster is a subsidiary of Samson Holdings along with the case goods companies Universal Furniture and Legacy Classic Furniture.