Home Furnishings Industry Conference Launches Sweepstakes

October 9, 2011  by in UnCategorized   

By Home Furnishings Business in Special Events on October 10, 2011

The Western Home Furnishings Assn. and National Home Furnishings Assn. have launched a sweepstakes for paid travel to the 2012 Home Furnishings Industry Conference.

The contest takes place on Facebook and in the High Point Market Retailer Resource Center for an all expenses paid trip to the HFIC in Palm Springs, Calif. Participants can enter a business card into a drawing in the Retailer Resource Center during market week, or they can visit the HFIC Facebook Page to enter online. The contest will run for 10 days, Oct, 21-31, 2011, with a winner being announced on Nov. 1.

WHFA and NHFA have teamed up with R&A Marketing, a Columbus, Ohio, marketing and advertising agency focused in furniture marketing,to help bring this promotion onto Facebook. R&A has developed numerous Facebook applications that allow retailers and businesses to bring interactive promotions to their Facebook page. One out of every eight minutes is spent on Facebook by its 750 million-plus active users, creating a powerful tool for businesses to utilize and make more money.

"Social media, and especially Facebook, has become such a vital part of successful marketing programs, that it just made sense to use the power of Facebook for the HFIC contest," said Kevin Doran, vice president of R&A Marketing.

With a theme of California Dreamin'--Gaining the Edge, the 2012 Home Furnishings Industry Conference will show attendees how to gain a competitive edge in today's marketplace while following their dreams to build a better future for their business and the industry. Education will be created to meet the needs of all attendees; retailers, manufacturers and services providers. The two-and-a-half day event features more than 24 educational sessions, a product showcase offering exclusive pricing from top industry manufacturers and service providers, a fun filled golf tournament and networking opportunities throughout.

To enter, visit the HFIC Facebook Page and click on the sweepstakes tab on the far left side. All you need to enter is your name and e-mail address. Business-card entries also will be accepted in the Retailer Resource Center during High Point Furniture Market.

During High Point Market, R&A Marketing and WHFA teams also will be asking retailers questions, "What's your California Dream?" and "How do you gain the edge?". Responses will then be posted to the HFIC Facebook page.

For more information on the Home Furnishings Industry Conference, e-mail Cindi Williams, or call 916.784.7677.