Olson Heading to Norwalk

October 4, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on October 5, 2011

Designer and TV personality Candice Olson will visit Norwalk Furniture this week for a special pre-market event to High Point Furniture Market.

On Thursday and Friday, Olson will visit the company's Norwalk, Ohio, headquarters to unveil her newest upholstery designs to interior designers from across the country with private, invitation-only presentations at the corporate office and plant.
 
Her licensed collection, Candice Olson for Norwalk Furniture, incorporates Olson's signature blend of traditional design with a hint of the unexpected. Olson is best known on HGTV as the host of "Divine Design" and her new show that launched earlier this year, "Candice Tells All." Her brand of style sets the bar for design shows because her experiences include a diverse array of residential and commercial projects. The Olson brand is considered simultaneously inspirational, aspirational and accessible.
 
"In the first event at Norwalk, Candice will speak on the business of interior design, sharing her experiences as an interior designer and offering tips about building business and serving clients," said Reyna Moore, director of marketing for Norwalk. "More than 100 designers are coming from Vermont to California, from Texas to Florida, to hear about her vision and inspiration, and to get a sneak preview of her new introductions before the product is shipped to High Point."
 
The sneak preview will include an unveiling of Lou Lou, a smart, assertive and stylish chair with a strong modern attitude and a nod to tradition. The Lou Lou Limited Edition Chair boasts Calvin linen in aqua, embellished with an elaborate Swarovski crystal design on the inside back with oversized antique brass nail head trim just above its decorative cherry wood base.
 
The 10-piece Pippa Collection is a petite beauty scaled for smaller spaces with understated confidence that is both comfortable and compelling. Pippa features simple, curved, low track arms with loose welted back pillows. Each piece is available in 850 in-stock fabrics.  
 
The oversized Ceylon Ottoman adds a harmonizing island of classic comfort with its all-over button tufting, available in 850 in-stock fabrics. Optional nail head may replace the buttons for an added punch of personality.
 
The two-day designer event also will include factory tours and training on Norwalk fabrics and trends.