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Aspenhome Catalog Wins Design Awards
October 3,
2011 by in UnCategorized
By Home Furnishings Business in Case Goods on October 4, 2011
Aspenhome's redesigned catalog has received the Spectrum Award from the Phoenix Chapter of the American Marketing Association and the American Graphic Design Award from Graphic Design USA.
"Our goal was to create a user-friendly innovative new catalog designed to highlight the ahhh-some characteristics and sometimes hidden features that make the aspenhome furniture so unique," said Renee Loper, director of marketing communications for Aspenhome, Phoenix. "The fact that we won two design awards for the creation of our new catalog exceedes our goal and is an even greater reward to our in-house marketing team and the Daly Group Marketing & Communications Agency in recognition of their many talents, hard work and exceptional effort."
The Spectrum Award is AMA Phoenix's signature award designed to recognize and honor the professionals that demonstrate their talents within the practice of marketing, design, research and public relations. Aspenhomes 2011 catalog was recognized in the Collateral-Annual Report/Catalogue category.
The American Graphic Design Award presented by Graphic Design USA is a national award honoring outstanding new work. Aspenhome won this year's award for its 2011 catalog, which will appear in GD USA's printed Design Annual and on the GD USA Web site for graphic designers and other creative professionals to view. In 2010 aspenhome was recognized by GD USA for their outstanding corporate office branding.