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Sam Moore Launches New Web Site
October 3,
2011 by in UnCategorized 
By Home Furnishings Business in Internet on October 4, 2011
Hooker Furniture's (NASDAQ-GS: HOFT) Sam Moore division has launched a new Web site reflecting fashion-forward, transitional styling and a made-in-America story.
"We're excited to unveil a new Web site which we believe clearly communicates a fashion and quality leadership position and is extremely user-friendly for furniture shoppers, dealers and designers," said Mike Delgatti, president of Hooker Upholstery. "We believe the educational information on the site will help shoppers in their decision-making process and enhance their shopping experience both online and offline."
The new sammoore.com site, which has a similar look and feel to the Hooker Furniture Web site and features robust links to the company's other branded Web sites and social media venues, is part of Hooker Furnitures strategic plan to better integrate its wood furniture and upholstery divisions. Along with custom seating specialist Sam Moore, the upholstery division also includes upscale leather specialist Bradington-Young.
The Options section allows users to view and zoom in on a sample of the company's 500-plus fabric choices as well as all of its custom finish and nail head options; and the Crafted in America section tells the Bedford, Va.-based company's made-in-America since 1940 story. Other features include printable product tear sheets for every item, furniture care information, a What's New section and the ability to download high resolution images.
"Our new website gives us a compelling way to showcase the custom fabric and frame capabilities that distinguish Sam Moore and to portray our new direction toward fresh, energetic, youthful, clean and inviting design," said Frank Richardson, vice president of sales for Sam Moore.