Whittier, Lifestyle California Move into IHFC

October 3, 2011  by in UnCategorized   

By Home Furnishings Business in High Point on October 4, 2011

Whittier Wood Furniture is relocating its High Point Market showroom the IHFC.

Whittier has been showing in High Point since 2008. The Whittier showroom is H1120, in the Hamilton wing. 

"We want to make our line more visible to a greater number of buyers," said Conni Barofsky, marketing manager for Whittier. "We expect to have more quality time with buyers due to the convenient location of our new showroom. It also allows us to display a larger assortment of our products in a more suitable environment."
In other moves, Lifestyle California is returning to the Market after a five-year absence.

"We have been showing exclusively in Las Vegas for about the last five years," said John Dekker, the company's vice president of sales and marketing. "But the big customers on the East Coast are basing their merchandising decisions on what they see in High Point which makes it important to be there. And for us, the IHFC is the place to be. We're elated to be back there."

Lifestyle California's showroom is also in the Hamilton wing, space H724.