PR Firms Relo to Radio Building

October 2, 2011  by in UnCategorized   

By Home Furnishings Business in High Point on October 3, 2011

 Home furnishings public relations specialists Brand Communications and Creative Communication Services are moving to offices in High Point's Radio Building.

The two marketing communications firms will occupy suites on the historic downtown building's eighth floor.
 
Leslie Newby, president and owner of Brand Communications, is relocating from nearby Greensboro.

"I believe High Point will be at the center of an exciting future for home furnishings," she said. "After 10 years concentrated in this industry, I look forward to building business by focusing on what's next."
 
Prior to starting her company in 2005, Newby had a career in brand marketing. She also served as senior editor at InFurniture and Home Furnishings News industry publications.
 
Carla Mata-Sprinkles, president and owner of High Point-based Creative Communication Services will move to an adjoining office. Mata-Sprinkles works with recognized home furnishings companies as well as with businesses outside of the home industries. She was vice president  of public relations for McNeill Communications before opening her firm in 2007.
 
Newby and Mata-Sprinkles plan to maintain their individual businesses and also will collaborate on client work.
 
"Leslie and I have enjoyed supporting each other on specific projects over the years," said Mata-Sprinkles. "The joint move will allow us to work at a deeper level of collaboration for key accounts as we see fit and when it best serves the client."
 
The Radio Building, located at 164 S. Main St., was designed by architect Charles C. Hartmann and built in 1922-23 for Commercial National Bank. Owned and operated by Lambeth Enterprises since 1945, it was named a Guilford County historic property in 2009. Current tenants include the High Point Market Authority, the Interior Design Society, and the buying group Furniture First.