Capel Teams with Genevieve Gorder for Rug Line

October 2, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on October 3, 2011

Capel Rugs has teamed with the interior designer and HGTV star Genevieve Gorder to create a new ine of rugs that will debut at October High Furniture Point Market.

The licensed line features four collections of flat-woven styles that marry Gorder's unique design aesthetic with Capel's signature craftmanship. The line will encompass a range of classic themes and global inspirations: from indigenous patterns, Morrocan tile work to her own ancestral heirlooms.

"Genevieve finds beauty and inspiration in everyday life and reinterprets those components to create one-of-a-kind designs that are hip and playful," said Tami Watras, vice president-product and creative director for Capel, Troy, N.C. "We are extremely excited about our new partnership and the unique decorating opportunities that it offers consumers."

The new Genevieve Gorder line is an extension of Capel's New Style Point of View concept, which was launched in Fall 2010. The initiative combines Capel's strengths as a source for classic styling and industry-leading quality with creative new designs, colors and collaborations involving today's most popular designers, according to Watras.

Gorder's unmistakable style and enthusiasm have made her one of America's favorite and best-known interior designers. In addition to her work on television shows such as HGTV's "Dear Geneveive" and "Design Star," Gorder was one of the original designers on TLC's hit TV series, "Trading Spaces."

"Creating a special room , or a special product, comes down to findiing out what it is that really gives you joy," said Gorder about her approach to design. "Design is emotional, personal and so sensual. For all the homes I can't visit, I am now proud to office a tangible piece of my imagination. Well-executed design can have such a positive impact on the way people live, on their relationships and moods. Joining with Capel is an absolute honor. To work with a brand of enormous integrity and history is a design inspiration in itself."

Gorder's work has been featured in many major publications and she has appeared numerous times on "Oprah," "The Nate Berkus Show," "The View," "Today" and CNN. In addition, she writes a monthly column for Parents Magazine, where she provides answers to readers' design dilemmas.

During the High Point Market, Capel will kick off the launch of its new Genevieve Gorder rug line with a cocktail reception for retailers and the media in its showroom located at Market Square, Space 112, 4-6 p.m., Sunday, Oct. 23. Gorder will be in the Capel Rugs showroom on Sunday, Oct. 23 and Monday, Oct. 24.