Jordan's Running Hockey Promotion

October 2, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on October 3, 2011

Jordan's Furniture customers can win free furniture if the Boston Bruins bring home the 2012 Stanley Cup Championship.

In partnership with the National Hockey League club, Avon, Mass.-based Jordan's "Big Check" promotion has simple rules: Purchase any sofa, sectional, bed, dining room table, rug or mattress until October 30 and if the Bruins win the Championship this season, the total qualified purchase will be free.

"In 2007 when the Red Sox won the World Championship, we gave 25,000 families over $30 million worth of furniture and mattresses for free," said Eliot Tatelman, Jordan's CEO and president. "And we want to do it again. Except this time, we are partners with the Boston Bruins. With so many players back from last year's championship team, we are very hopeful that the Bruins can bring home the trophy again."

Purchases can be made in any of Jordan Furniture's four store locations or online. The Bruins season begins Thursday, and the regular season ends April 7.