Kincaid Promoting Habitat for Humanity

September 29, 2011  by in UnCategorized   

By Home Furnishings Business in Community/Charitable Support on September 30, 2011

Solid wood furniture and upholstery vendor Kincaid Furniture has launched initiatives promoting its partnership with Habitat for Humanity.

Kincaid, Hudson, N.C., is currently Habitat's only home furnishings corporate partner, supporting the worldwide organization's efforts to build safe, affordable, decent housing throughout the world.

The six-week celebration kicked off with a company sponsored build day at two Habitat homes in Lenoir, NC. More than 30 Kincaid staffers spent a day installing insulation and hanging siding at one home and painting the interior of the other. With additional volunteer labor from Kincaid employees and other community volunteers the homes are expected to be ready for occupancy before Christmas.

To help celebrate the completion of Habitat's 500,000th home, Kincaid is introducing a new Facebook challenge. For each new "like" on Kincaid€™s Facebook Page during the month of October, the company will donate $1, up to a total of $10,000, to Habitat. In addition to the financial component, Kincaid views the additional exposure as an opportunity to share important information about Habitat with a wider online audience. 

During the upcoming High Point Furniture Market, Kincaid, will provide retailers and designers with an easy way to participate in the challenge. Two dedicated computer stations will be available for guests to "like" Kincaid's page, helping the company maximize its contribution. Additionally, Kincaid is partnering with the High Point Market Authority's "Six Causes That Matter" program, which will feature expanded opportunities for giving on Monday, Oct. 24, the day the Authority has designated for Habitat for Humanity.

In honor of World Habitat Day, Oct. 3, retailers will have the opportunity to push Kincaid's contributions to Habitat even further. The manufacturer has pledged to double its donation to the non-profit on all new orders of their Homecoming Collection received on World Habitat Day. That means 2 percent of the wholesale price of each piece ordered from the Homecoming Collection on Monday, Oct. 3, will be donated to the charity.

Kincaid is providing retailers with an extensive, integrated marketing package to help advertise and promote the Homecoming Collection during the Great Home Upgrade Event, including customized print and TV ads, postcards, circulars, Facebook and digital newsletter content, special discounts, and programs for partnering with Habitat affiliates in their trading areas. A new area of the company's Web site, designed as a scrapbook, has been launched to showcase Homecoming retailers and their collaborations with local Habitat affiliates. Participating dealers are provided a page where they can submit their own event or volunteer photos and content, with links to their website and the Kincaid retail locator.

"The most significant way we can contribute is by spurring grassroots efforts that support Habitat's endeavors across the U.S. and the world," said Max Dyer, Kincaid's vice president of marketing. "Retailers that create local events help shine a light on Habitat, increasing volunteerism, donations, and support of Habitat's ReStores."

Kincaid announced its partnership with Habitat for Humanity International in October 2010 with the launch of the company's Homecoming Collection. For every item sold from the nearly 100-piece collection, Kincaid is donating 1 percent of the item's wholesale price to Habitat for Humanity, with a minimum contribution of $100,000 per year for three years.