The 17 Best Lines from the New Yorker Ikea Story

September 26, 2011  by in UnCategorized   

By Aggregated Content in Furniture Retailing on September 27, 2011 from http://c.moreover.com/click/here.pl?r5252853401&f=10761 This week The New Yorker drops an epically huge 12-page feature about Ikea. Penned by staff writer Lauren Collins, the story profiles the 9,000-product-strong home-furnishings company that invented flat-pack furniture in 1951, sold more than $23B worth of goods last year, put gay couples in its ads way back in 1994 (and as recently as this year), is the world's third-largest consumer of wood, published 197M catalogues in 29 languages last year, and is controlled, ironically enough, by a Dutch tax-exempt non-profit foundation.

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