Stoney Creek Furniture, BailComm Team for E-Newsletters

September 25, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on September 26, 2011

Stoney Creek Furniture has chosen BailComm to manage its e-newsletter marketing initiatives.

Stoney Creek Furniture, Stoney Creek, Ontario, owns the largest furniture showroom in Canada. BailComm, based in New York City, is a leading provider of e-marketing newsletter solutions in the home furnishings industry.

"We have enjoyed a successful e-marketing program for several years," said Stoney Creek President Dennis Novosel. "However, the one primary void in that program was the sending of relationship-building newsletters."

Michael Bailenson, a veteran industry newsletter publisher, heads BailComm.

"Michael managed our print newsletter program for several years and was the logical choice," Novosel said. "He and his team are not only content specialists, but also provide very strong analytics and measurements that help us create subsequent marketing programs."