High Point Names "Six Causes That Matter"

September 22, 2011  by in UnCategorized   

By Home Furnishings Business in Community/Charitable Support on September 23, 2011

High Point Furniture Market will sponsor "Six Causes That Matter," a complement to the Market's tagline, "The Next Six Days That Matter."

Each day of the Oct. 22-27 home furnishings trade show will spotlight a particular charity, offering an opportunity for exhibitors and attendees to make a donation to that day's charity. Promotion of the charities will include signage, lapel pins, social media (#hpmkt6causes), press alerts and more. Exhibitors who participate will receive showroom signs to highlight their participation in that day's cause during Market.

The Six Causes That Matter this October include: Oct. 22, City of Hope (in memory of Center Point's Lynn Davis; Oct. 23, Susan G. Komen; Oct. 24, Habitat for Humanity; Oct. 25, American Red Cross; Oct. 26, National Furniture Bank; and Oct. 27, Open Door Ministries.

"Last year, we saw so many companies who were involved in charitable giving on their own at Market," said High Point Market Vice President of Marketing Cheminne Taylor-Smith. "We wanted to organize a larger project that would coordinate and highlight the incredible work done not only by the charities themselves, but also by the companies in the home furnishings industry."

Companies interested in participating can go to here to register, where they can find more information about each of the charities.

These Six Causes were chosen because of their strong ties to the home furnishings industry, but the High Point Market Authority plans to continue the Six Causes campaign throughout the year and will offer other charities the opportunity to be involved.

"Of course there are many more causes that matter," Taylor-Smith said. "Moving forward, we will continue to highlight and celebrate the contributions by so many in this industry, while also showcasing the good works of as many worthy charities as we can."