Ballard Designs to Introduce iPad App

September 17, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on September 18, 2011 Home furnishings retailer Ballard Designs will introduce Ballard Designs Plus, the company's first application designed specifically for the iPad.

The application allows users to interact with Ballard Designs in a new way using touch. Content is organized by easy-to-navigate chapters so users can move from inspiring, fully decorated room scenes to detailed product shots with a flick of the finger. Imbedded product videos add to the interactive experience.

"We developed Ballard Designs Plus to give our customers who own iPads an enhanced shopping experience not possible with any other media," said Ballard Designs president, Ryan McKelvey. "They can still be inspired by beautiful rooms like they are with the catalog, but the unique presentation allows them to see the handcrafted details and special features of the product like never before.  It's like seeing Ballard Designs in high-definition."

The application is Internet-enabled, allowing customers to purchase featured items directly from the company's Web site, download new issues, and receive alerts when new content or special offers become available. Future releases will focus on specific product groups and decorating ideas, including upholstery and home-office organization.

"Ballard Designs Plus has everything our customer needs to satisfy her decorating cravings," McKelvey said. "And with her iPad, she can have an exciting, tactile shopping experience with us anytime, anywhere." 

Ballard Designs Plus will be available for download from the iTunes App Store Tuesday.