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Nowell's Contemporary Taps ClickCulture

By Home Furnishings Business in Advertising on September 12, 2011

Nowell's Contemporary Furniture, Cary, N.C., has named ClickCulture Communications the furniture retailer's agency of record.

Nowell's is a premiere source of modern home and office furnishings ranging from soft contemporary to the latest cutting-edge designs from up-and-coming designers for the North Carolina Research Triangle area. The retailer will launch a new Web site in October.

"This marketing initiative will bring Nowell's interior design expertise and beautiful product array to a broader audience," said Nowell's Owner Jerry Nowell. "It's exciting to work with ClickCulture to communicate that Nowell's commitment to extraordinary design and world-class customer service is greater than ever."

"We're inspired by this opportunity to create a new website incorporating state-of-the art interior design resources and e-commerce," said Lloyd Jacobs, CEO of ClickCulture. "And we'll develop an innovative advertising campaign to communicate the breadth and depth of Nowell's interior design and furniture offerings via print, digital and broadcast media."



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