N.J. Ashley Stores Create Irene Relief Program

September 7, 2011  by in UnCategorized   

By Home Furnishings Business in Community/Charitable Support on September 8, 2011

Two New Jersey Ashley Furniture Homestores are offering support to victims of Hurricane Irene.

D'berg LLC, owner and operator of two Ashley Furniture Homestores in Phillipsburg and Ledgewood, has instituted a Flood Relief Program that offers extra discounts and financing to residents who need help repairing their homes in the wake of the storm.

Jesse Jeramczak of Ledgewood, for example, awoke to a rescue boat in his front yard and more than five feet of water in his basement.

"Our sofa was pinned to the basement ceiling and firemen were going door to door to assist with evacuation," said Jeramczak, a product specialist at the Ledgewood Ashley store. Flood insurance covered the structural damage to his basement but not furniture, art supplies and other personal items.

"There was no question we would help Jesse replace his furniture," said Barry DiMaio,store owner. J"esse challenged us to help other home owners who are struggling with water damage from the hurricane. ... We created a Flood Relief Program to create our highest discount ever, special financing offers and a layaway option."

In the past week, DiMaio worked with suppliers to identify products that could be available for immediate delivery and created space at the warehouse to store new furniture for customers who are repairing their homes.

"We've helped families recover from disasters before, but with this Flood Relief Program, we can help many put their home back together," said Sales Manager Steve Gergar.

For details on the Ashley Furniture HomeStore Flood Relief Program visit the Ledgewood store's Facebook Page or the Phillipsburg store's Facebook Page.