Bassett to Create HGTV Home Collection

September 7, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on September 8, 2011 Bassett Furniture (NASDAQ: BSET) has partnered with HGTV to create a licensed line of upholstery and accent furniture to be available in stores in 2012.

The HGTV Home line will be available in Bassett Home Furnishings stores, and a separate collection will be made available to top 100 and independent retailers across North America and in select international markets.

The collections will be displayed in new showrooms at the International Home Furnishings Center at the High Point Market in April 2012 and at the World Market Center in Las Vegas in July 2012.

"This strategic alliance brings together Bassett's knowledge of the furniture industry through more than a hundred years of building hand-crafted furniture with the popularity and credibility of the HGTV brand," said Robert H. Spilman Jr., president and CEO of Bassett Furniture Inds. "These products will inspire homeowners and offer consumers exclusive designs and quality without compromise."

The HGTV Home consumer product line, launched earlier this year, includes offerings in paint, flooring, lighting and soft goods. HGTV Home products are designed to be functional and stylish, providing consumers with the right blend of form and innovation. Rooted in great design and aligned with current marketplace trends, the products translate the rich content, educational and inspirational voice, and great style that consumers love about HGTV to home and lifestyle products.

"HGTV Home is all about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online," said Ron Feinbaum, general manager of consumer products for HGTV. "Consumers trust HGTV to help them make informed decisions for their homes. Marrying the HGTV know-how with great furniture products from Bassett will help consumers find the right style, design and quality in their furniture buying process."