Braithwaite to Manage Selva's U.S., Canada Sales

September 5, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on September 6, 2011

Italian furniture manufacturer Selva has named Paul Braithwaite sales manager for the U.S. and Canadian market.

His responsibilities include managing the U.S. and Canadian sales force, sales procedures, marketing strategies as well as directing all the market operations. Braithwaite, who already was serving as Selva's United Kingdom sales agent, replaces Carlo Moro, who left the company after six years in the Premium Retail Division and almost two years managing sales for the U.S. and Canadian markets.

"Paul has worked with Selva for over 10 years and knows the company and markets very well. He was responsible for helping us to introduce Selva to the U.S. market and was also in charge of our U.S. operation for several years when he was based in High Point," said company President and CEO Philipp Selva.  

Braithwaite resides in the United Kingdom but will visit the United States and Canada frequently to work with customers and sales representatives; and will attend the upcoming High Point Furniture Market, where Selva shows at 200 Steele, space 132.

Selva's North American distribution center and administrative office is in High Point.