National Home Furnishings Month Kicks off

August 31, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on September 1, 2011

The Third Annual National Home Furnishings Month kicked off Thursday and runs through Sept. 30, with more than 10,100 retail stores across the country participating.

That is an 11 percent increase in retail participation over last year, according to organizers.

Sponsored by International Market Centers and a complimentary service to retailers, the Is It Home Yet? campaign offers consumers sage advice on home decor and this year features a Home Mortgage or Rent Sweepstakes, giving homeowners or renters the chance to win either mortgage or rent payments for one year.

"National Home Furnishings Month is back and this year the program is even more exciting, more encompassing than previous years," said Robert Maricich, CEO of International Market Centers. "By expanding the Sweepstakes to include renters as well as homeowners--coupled with greater retail partnerships and marketing support--we believe the third run of National Home Furnishings Month will deliver powerful results. This promotional campaign will enable furnishings retailers to reach new consumers with a united message, energizing families to discover the joy in redecorating their living spaces while liberating them from the burden of their mortgage or rent payments for one year."

With retail stores ranging from Lamps Plus and Ashley Furniture Homestores to El Dorado Furniture and RC Willey Home Furnishings, the Is It Home Yet? campaign and National Home Furnishings Month delivers special offers, coupons and promotions for consumers from participating retailers.