Badcock Honors Surya

August 31, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on September 1, 2011

W.S. Badcock Co. named rug vendor Surya this year's Most Valued Supplier-Partner at the annual Badcock Furniture Conference in Charleston last weekend.

Badcock hosts the event each year to show new merchandise, celebrate accomplishments, and engage its employees, franchisees, and suppliers in a meaningful way as it prepares for the busy fall season. More than 500 people attended the conference with multiple partners being honored for their progressive and value added approach.

"It's truly an honor to receive this award from Badcock Furniture," said Satya Tiwari, president of Surya, Atlanta. "A primary focus at Surya is to make sure that our customers, like Badcock, have the most relevant and trend-setting designs so that they can better serve their customers, the general consumer. We design our rugs and home accessories with our customers' end consumer in mind. This customer-centric focus married to leading-edge, trend-casting designs, ensures a very strong customer partnership on our end and sustainable retail success for our customers."

Surya products have been in Badcock stores for several years.

"Surya has some of the best designed rugs in the industry, but what sets them apart is their solution-based approach to serving the market. Their team gets what superior customer service means," said Badcock's rug buyer and fifth-generation family member, Will Daughtrey II. "As we expand into new markets, like Virginia and North Carolina, it's imperative that we leverage our strong supplier base."

This is the second vendor award Surya received this year. Earlier this summer, Rugs Direct recognized Surya as its Partner of the Year, highlighting Surya's approach to customer service and innovative design.

The W.S. Badcock Co., Mulberry, Fla.,with 330 stores across the Southeast, is one of the largest privately owned home furniture retailers in the United States.