Spotlight on Furniture Retailer Room & Board

August 21, 2011  by in UnCategorized   

By Aggregated Content in Business Strategy on August 22, 2011 from http://c.moreover.com/click/here.pl?r5102074845&f=10761 In 1995, Southern California beckoned as a promising market for Room & Board, the Minneapolis-based retailer of home furnishings. Room & Board was growing rapidly, having recently added a store on Chicago's elegant Michigan Ave.

"We knew California would be a good market," recalled Room & Board President and Chief Operating Officer Bruce Champeau.

But Room & Board is a company that works closely with its suppliers, mainly U.S.-based furniture producers. "In most cases," said Champeau, "we are their largest customer." Could suppliers handle the ramped-up production required to meet new demand from California?

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