Massoud Expands "Simple Choices" Fabrics

August 24, 2011  by in UnCategorized   

By Home Furnishings Business in Upholstery on August 25, 2011

Upholstery vendor Massoud Furniture will add new fabric options to its "Simple Choices" retail program at October High Point Furniture Market.

In addition to new fabrics, Massoud will offer quick delivery and special pricing to Simple Choices, which it introduced at April Market as the first in a series of dealer promotions designed to increase in-store traffic and upholstery sales.

"This program is now in place on dealer floors and the response has been very strong," said Massoud CEO Chuck Massoud. "We created Simple Choices to bring fresh looks, fashion forward fabrics and versatile frame options together with unrivaled ship times and pricing to generate attention and sales on the showroom floor. Our retail partners tell us it's working so we hope to build upon this success as we add more fabric choices this Fall and even more frame options by Spring 2012."

Through the Simple Choices program, current Massoud dealers are able to offer customers "25 days to your door" delivery on a selection of 60-plus frames and 150 fabrics--including sofas designed to retail for $1,899 to $2,499. As part of the promotion, participating dealers commit to additional floor display space to showcase some of the designs included in the Simple Choices selection.