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Furniture Classics Partners with Geilen-Wolters, Aeternus
August 17,
2011 by in UnCategorized 
By Home Furnishings Business in Business Strategy on August 18, 2011
Furniture Classics Limited has partnered with Ronald Geilen of Geilen-Wolters NV Belgium and Aeternus Asia.
Beginning this month, Furniture Classics has assumed sales and distribution of the industrial Aeternus collection introduced during the April
High Point Market. The collection is of urban industrial styled, steel and iron, accents and occasional in a variety of finishes.
"This is a multi-faceted partnership, said Michael Ricks, president of Furniture Classic. Ronald has known my father and me for some years, and we have admired his eye for good product and design. Not only will we partner on the existing product line, but Ronald will also assist us in design and development of new products moving forward."
After test marketing part of the line in Atlanta and Las Vegas this summer, Furniture Classics plans to expand the Industrial collection into what is tentatively being called the Heavy Metal collection.
I have exhibited in High Points Market Suites for several years with my product lines, Geilen said. This is a welcome opportunity to focus on more creative endeavors and leave the sales and marketing to a growing enterprise such as Furniture Classics. We share a sense of youthful enthusiasm and together strive to become better, more effective, and more innovative while aiming to surprise and delight our customers."
Geilen, the 4th generation in business, with more 20 years of personal experience dealing in antiques and sourcing has worked in Europe, Indonesia and India. Based in Riemst, Belgium, he opened an office in India last year.
Furniture Classics Limited is a Norfolk, Va.-based import marketing company supplying solid wood antique reproductions at middle to upper middle price points. The Two Palms Casual division offers a diverse range of indoor and outdoor casual furniture. Both brands are distributed through lifestyle specialty stores, full service furniture stores, the interior design trade, mass merchants and casual furniture specialists.