Ikea Commercial Takes on Braveheart Battle

August 14, 2011  by in UnCategorized   

By Home Furnishings Business in Advertising on August 15, 2011 Home furnishings retailer Ikea http://www.ikea.com is at it again with its creative advertising.

The Swedish company has launched a campaign in the Austrialian market using the fierce battle scene from the movie "Braveheart" as inspiration.

The 60-second television spot shows an army of people brandishing Ikea products and rushing from the woods and fields into poorly furnished homes. The plan -- wage war on boring interiors with Ikea's home furnishings.

Enjoy the show.